In our society, many people feel good, but many other people really do not feel good. Children's poverty, neglect, diseases, violence or old-age poverty are only some of the problems. In order to fight against these problems, Julia Bauer founded the charitable organisation Smile Engagement in Dezember of 2014. It supports, in an easy and unbureaucratic way, the important work of social associations and projects. Smile Engagement runs a charity shopping platform, smileshopping.de, generating shopping commissions. The one who is shopping decides who will receive these donations by chosing one of the charity projects on the website. Smile Engagement forwards at least 90% of the commissions to the chosen organisation.